The "Medrio Rocks" logo above I created from scratch - custom typeface and treatment.
Every year, Medrio puts on a conference called mSquared in San Francisco, where they invite all of their customers to attend talks about new products and features, as well as take in their feedback. The conference always has a fun theme and new branding. This year's theme was rock 'n roll - Medrio Rocks!
I colaborated with the marketing team to create all of the rock n' roll branding and graphics for the conference including the program, the signage, web ads, print promotinal materials, and company swag. Note: All cartoon character illustrations were done by the company cartoonist, Stephen Wright.
The Program Design
The event program was designed to imitatea rock and roll vinyl album. The packaging consists of the album cover sleeve, the insert booklet, and a promotional record cut out which holds promotional contest information.
Event Branded Materials
mSquared branding was carried out accross all promotional materials for the conference featuring the company characters and the Medrio Rocks logo.