Craft and Cog
Craft and Cog was a true challenge but in the end, a project I consider a great success. C&C makes high quality, hand made, custom bike racks out of fine wood. The owner of the company had very specific ideas about the logo, and requestd that it have a saw element, a bike cog element, laurel leaves (as seen on bike medals), trees to represent northern CA, and an element to represent San Francisco. Putting this many elements into a logo is extremely difficult to do, and I generally don't reccomend it. But in this particular case, I found a way to bring everything together in a logo composition that both myself and my client are happy with on all fronts.